Rita Chui has joined Identification & Management (IDM) as an Editor since its inception in 2013, leading the team to cover a wide range of feature topics like smart payment, NFC, IoT, M2M, card issuance and eID. Prior to her current capacity, Rita had acquired broad knowledge through her career in marketing and international business development in different industries, namely security, marketing agency, event management, property development, education & community service etc.
Of particular interest was her dedication in serving manufacturers in the fields of electronic security, video transmission over fibre and access control, and her substantial experience in international trade show marketing and conference management. Her impressive exposure to different industries greatly supports her understanding of and approach to the industry development IDM covers.
Rita graduated from Monash University, Australia with a Master in Marketing and is an accredited translator (Chinese to English) by NAATI, Australia. She is completely fluent in Mandarin (Putonghua) and English.